Why use us for your flyer and business card printing?
We do our best to get your printing job delivered to your door within 2-5 business days of ordering. You can receive FREE delivery to any Gold Coast address and all prices are inclusive of GST.
Our business card and flyer printing prices are very competitive - saving you money! Advertising is an essential part of any successful business and with our print services, advertising your business needn’t be expensive.
Our Services Include:
How using our services for Flyers and Business Cards benefit your business?
- Enable mass advertising through letterbox delivery of your flyers
- Are a cost effective method of branding your business
- Business cards can provide a point of reference to your customers for important contact information, appointment reminders, quotes and location guides
- Flyers can be useful to list all of your services and prices as a guide
Useful advertising tips for branding your business.
We believes that when you run a business you will need to choose printed advertising materials that promote your message, advertise your products and back up any other advertising campaigns you are running. To get the best benefits from these advertising materials what exactly should you have printed on them and why?
Printed brochures are great to promote specific products that you sell. You might be able to include all of your items in one brochure or you might choose to split up your different items into separate brochures. Maybe you sell mostly the same products all year round. In this case you may want to have a large catalogue printed containing all of your products for sale. Either way consider very carefully whether to include pricing on your brochures.
If you are ordering in bulk or have chosen a yearly catalogue, you may want to consider printing with no prices. We advise it is much easier to have price lists quickly made up by your printer (or even made in-house by your staff) than it is to redo full colour brochures when the pricing becomes out of date. As always include all company details and contact numbers. Website addresses, facebook, twitter and any other places people can engage with your message.
Business cards are essential for all enterprises. Consider exactly who need cards in your business. All of your sales people and most of your management team would usually need a business card. Depending on the type of company you have you may have other key staff members that need a business card to hand out to potential customers. Generally staff that do not have any outside contact with customers would not need a business card.
We advise to consider the quantities of cards you will order and try to get a discount by having more than one business card printed at the same time. Your printer can make great savings in wasted card costs if multiples can be done at once and they will often pass these savings onto you.
Include all necessary contact information, company logos and make sure the cards are printed in the correct company colours. We recommend to ensure website addresses are included if your company has a web presence. Consider the use of the back of the card too; company slogans, helpful checklists for customers and even the contact details of complimentary businesses can be useful items to print on the back of your cards.
Company stationery. Letterheads, invoices, envelopes, with compliments slips – all of these stationery items should have your logo, address and contact details along with your online information. Don’t miss out on this opportunity to send your contact details at every opportunity.
Printed promotional materials may not have quite as much room to print your details on them and in many cases you just want to get your company name out there (have you ever seen someone wearing a cap printed with a company’s full contact details?) Usually your company name (in the correct font and colours for your company) is what is printed on a cap.
Consider adding your website address or phone number to the back of the cap. Pens mostly have room for your company name and phone number (or website). Rulers, balloons and any other promotional gear should be decided on a case by case basis depending on the space available.
Newspaper advertising can promote your business or a specific product or range. Some companies run ads showing one or two amazing specials to get their customers in the door (this is known as a ‘loss leader’). The theory behind this is that once the customer is in your store they will purchase other items making the tempting special pay for itself! If you choose to use a loss leader you should make sure it is genuinely a good deal.
Remember to place a limit on the purchases and print this in your advertisement if you have limited quantities of the product. You don’t want one customer buying you out and everyone else missing out – this may have the opposite effect on your business by upsetting your potential customers! Be sure to include your address and contact number – even if you are a large company; don’t assume everyone knows where to find you. In short, make it as easy as possible for your customer to purchase from you.
Your website should have every single bit of information known to man on it! Whilst not exactly a printed advertising material, your customers will be reading about your business in print. You have an unlimited amount of space here and you should use it! Make sure the colours are correct for your business, include your logo and all of your contact details. And promote, promote, promote!
We believe you have the potential with a website to highlight your amazing products, advertise your sales and competitions and collect the email addresses of your customers or potential customers. There’s the opportunity to put the spotlight on your staff also which customers love! Customers who feel like they know your business will identify with it more closely. And those that identify with your business and its message are more likely to purchase from you and spread the word to their friends. And word-of-mouth is some of the best advertising you can get! We at Printers Gold Coast can not stress enough how important word of mouth advertising can be.
So there you have some tips on what to include in your printed advertising materials. Since these items will be out there in the marketplace for a long time why not take the best advantage of them and reap all the benefits you can?
We offer great advice and great pricing to everybody on the Gold Coast, Australia.